Email Subject Lines That Increase Your Open Rates
It’s one metric we consistently watch and try to improve: email open rates. There’s good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about:
The trouble is, you only have about two seconds to entice a reader to open your email. Even worse, you have to do it in ten words or less.
Yikes! That’s a pretty tall order, even for seasoned copywriters. But there are some tricks you can use.
If you have been on Facebook lately you have no doubt seen those “click bait” headlines that say things like, “She adds this to a box of Wheat Thins and I’m drooling!” The reason headlines like that work is because we can’t help but want to know what “this” is that she’s adding to her Wheat Thins. Is it sugar? Salt? Peanut butter? We imagine the possibilities, but in the end we have to find out, so we click.
You can employ the same technique in your email subject lines. Just substitute the word “this” for the actual thing you’re writing about, and you’ve got instant enticement.
Here’s another strategy for creating must-read content: numbers.
The reason numbers work so well in subject lines is because we are ego-centric and curious. We simply must know if we already use those three ways to close the sale. We will either walk away feeling good for being a marketing maven, or we will have learned something. Both are compelling reasons to open an email.
Use Power Words
Just as with all writing, choosing power words is far more effective than setting for their weaker counterparts. Imagine these two subject lines appear in your inbox. Which are you more likely to open:
While both subjects offer the same information, the first is weak, while the second is far more compelling.
When it comes to email subjects, there are a few more tips to keep in mind if you want to up your open rates:
Here is the bottom line: If your subscribers are not opening your email, they are not buying. Paying closer attention to your subject lines is the single most important thing you can do for your email marketing campaigns.
As always, looking forward to you comments and tricks and tips below, with much love Deb
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