Here’s the number one question I hear—not only from new product creators, but even from seasoned business owners: “How do I find a good idea?”
What they really mean, of course, is “How do I find an idea that will sell?” No one wants to spend days or weeks or more planning, developing and launching a course only to hear crickets on the big day. You want to know you’ll have at least some measure of success.
But don’t overthink it. The answer is simple. Just give your audience what they are asking for.
Check out the competition. What are they creating? If you serve a similar audience, then what sells for them will very likely sell for you. Now, before you break out the “But it’s already been done!” line, keep this in mind: No two experts are alike. You may create a similar course, but your voice, your experience, your teaching style, and your personality are all very different. No one else is you, and for some customers, YOU are the only one who will resonate with them.
Pay attention to your ideal client. What questions does she ask in private groups, in your help desk, and elsewhere? What posts is she reading on your blog (check your Google Analytic stats)? These are all valuable sources of intel about exactly what she needs and wants from you.
Ask. Still not sure what your dream client is looking for? Ask her. Create a survey and ask her to tell you what she struggles with, what keeps her from realizing her success, and even what she’s tried before in an effort to solve her issues.
Check the bestsellers list. Which books in your niche are outperforming others? These are the ones that offer answers your clients are seeking. Flip through the table of contents and read the online reviews to dig deep into the topics that really resonate with your audience.
Read the FAQs. Check the frequently asked questions section on competitor blogs and in forums and Facebook groups. Also, check blogs for “Start Here,” and “Quickstart” pages. Many times, the most common questions and concerns are addressed here.
Review the available resources. Which are the most common resources your colleagues and competitors are recommending? There are often questions surrounding the use of software and other tools, and these can be great ideas for eCourses.
Check your email. If you’ve been in business for more than a few months, chances are you receive questions from friends, clients and even strangers on a daily basis. What are they asking about? Look for common themes and trends.
Revisit your keyword research. Review the terms and phrases that your community most frequently searches on, and use them as a basis for your own research.
Check your search terms. Google Webmaster Tools allows you to check which terms are sending visitors to your website. Since people often search on questions (“how to design a logo” or “how to start a business”) this can be a rich source of ideas.
Ideas are everywhere. Your potential buyers are sharing them with you every day, if you just know where to look. So, don’t let your insecurities hold you back. Develop the course they are asking you for.
I look forward to hearing below, how you come up with eCourse ideas, Coach Deb
How well do you know your potential clients?
Chances are you’ve developed at least a simple client avatar. You know your client’s business, age, income, and education levels. You know where your client lives and how many kids your client has and what their biggest dreams are.
But do you really know what drives her?
We’re not talking about just what she wants (we all want more money and free time) but more importantly, you need to know what her biggest pain points are. Figure this out, and you’ll not only be able to better create programs to help your clients, but your sales copy will dramatically improve as well.
Think about it—if you’re uncomfortable with technology, and once in a DIY mood you destroyed your website during a simple update, then website management becomes a huge pain point for you. Now imagine you find a VA who not only works with WordPress, but who calmly shares examples of how she’s rescued client websites after such disasters.
She’s clearly addressed your biggest pain point, and you’re sold!
The same is true for your potential clients. Show them you can help them avoid those pain points—or better yet, eliminate them completely—and you’ll forge an instant bond.
Now you may already have a good idea what causes your clients pain, but if not, you have plenty of ways to find out.
Once you’ve uncovered your ideal clients’ biggest pain points, you’ll have a powerful tool that you can use not only in your sales copy, but it will also help define your programs and service offerings. If you can help your clients overcome the most painful issues they face—whether it’s a lack of self-confidence or a fear of public speaking—you’ll instantly become a more valuable resource in your niche.
And when you incorporate those same pain points in your sales copy, your conversions will dramatically increase as well.
Go get em ladies...Much love as always, leave me a comment below, Coach Deb
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