Feeling overwhelmed at the thought of setting up your sales funnel? You are not alone. Many online business owners fail to properly plan out their funnel, and it shows.
They have an opt-in incentive that does not appeal to their audience.
Their follow-up emails don’t flow naturally from the opt-in.
Messages are unbalanced—either too many sales pitches or not enough. Even worse, the offers do not match the market.
Making these mistakes is common, so if you recognize yourself here, don’t feel bad. The good news? There is an easy fix.
Step 1: Survey Your Market
All too often we think we know what our readers and potential buyers want, but in reality, we are simply guessing. We make the mistake of believing that we are our market, but that usually is not the case.
The only way to know for sure what your market truly wants and needs is to ask them. Set up a simple survey (even a Google form will work) and ask your blog readers, social media followers, and email list to give their opinion.
Do this right, and you will know exactly what you should be offering your audience, plus, you will know what language to use on your opt-in page.
Step 2: Create Your Opt-In
Now that you know what your market needs, it is time to create your opt-in incentive. Keep in mind that readers today seem to prefer simple, easy-to-digest offers rather than 200-page eBooks or 7-part video series. This makes your job a bit easier, too.
Some popular choices for opt-in incentives include:
Every good opt-in incentive should be followed up with a series of emails that build on the material. If you have offered a resource guide, for example, then your follow-up emails might include usage tips for each of the resources, or case studies that show how others have benefited from using the tools.
Step 4: Make an Offer
Arguably the most important part of your funnel, your offer must be the logical next step for readers to take. They have worked through your opt-in incentive, read, and acted on your emails, and they are hungry for more. Time to make your offer.
Just like the other pieces of your funnel, your service offer needs to be the answer to your readers’ most burning questions. If you consider your opt-in and follow-up series to be the “lite” version, then your service offering is the premium package. Bigger, beefier, and the perfect next step.
Before you post your first opt-in code, take some time to map out your funnel according to these steps, and you will not only fill your funnel faster, but you will close more sales along the way.
The first thing new online business owners learn is the power of the offer funnel.
You will find WordPress plugins to help you design your funnel and landing-page creators to assist in building it. And yet still your funnel does not perform as it should.
So what’s missing? Cohesiveness
I know, I know. You mail regularly. You’re making offers. You even make sales. If you weren’t, you certainly wouldn’t be in business this long. But if your funnel isn’t bringing in a steady cash flow that grows month after month, then something is clearly wrong, and I’m betting it’s because you lack consistency and cohesion.
Most of us do, so don’t beat yourself up, but do take a look at your funnel and offers with a critical eye, and ask yourself:
Does my opt-in offer satisfy a real need of my ideal client?
Too often we throw together a simple eBook or webinar without ever stopping to consider if our ideal client—the one we really want to work with—really needs or wants it. Unless your opt-in offer answers a driving question or solves a problem for your client, she’s going to pass.
Does my follow-up series continue to help resolve her issues?
This is where a lot of funnels go off the rails—in the follow up. In order to maintain cohesion and keep your readers’ interest, your follow-up emails should continue to address the issue that originally brought her to you. Unrelated products and random affiliate offers do little to build trust and can even lead to unsubscribes.
Does my big offer follow naturally from the opt-in?
If your opt-in incentive is designed to help homeschooling moms manage their time better, then your program must include an element of time management as well. Anything less and your loyal readers will feel as if you don’t know them at all.
Just like a great sales page, all the pieces of your funnel need to flow naturally from one to the next, leading your readers toward bigger and better offers. It’s this cohesiveness that will help plug the leaks and keep your funnel filled with prospective clients who can’t wait to buy from you.
What do you think? Comment below, Coach Deb
As an expert in your field, it can be difficult to watch the lack of progress of so many promising entrepreneurs. They have dreamed for so long about creating a solid, sustainable business, and yet, all they do is dream.
You know the people I am talking about. They attend conferences, sign up for free webinars, buy paid training, and sometimes even work with a coach or two. And yet week after week, month after month, year after year, they fail to make any progress toward their dreams.
Are they just lazy? No. It is something worse. They don’t know how to move from a dream to a plan, and they are stuck.
Start With the Long-Term
If you have ever been on a job interview and were asked, “Where do you want to be five years from now,” you might have thought it an odd question. But as a business owner, that might just be the most important consideration you can have.
Without knowing where you are headed in the long term, it is impossible to create a map to get there. You need to know what your destination is, so that every day, week, month, and year you can check your progress to be sure you are still headed in the right direction.
Once you know your ultimate destination, you can draft a plan for getting there, and create the interim goals that will help you stay on track.
For example, if in five years you want to be free to travel for 8 weeks every year, then you need to have a few pieces in place before that can happen:
With this list, you can then work backwards from your five-year goal, and create milestones along the way. If you know you will need to earn $150,000 annually in order to fund your travel plans, and right now you’re earning $60,000, then reasonable milestones might look like this:
With these milestones in place, it is much easier to figure out exactly what you need to do to achieve them, by setting monthly, weekly, and daily goals.
Create Small Goals
If you say to someone, you need to move from $60,000 to $150,000 in five years, that’s a pretty overwhelming task. After all, it’s a $90,000 increase, and most people will look at that and immediately dismiss it as impossible.
But when you break it down as we have above, and then again into smaller steps, it suddenly doesn’t look so daunting.
In the first year of the plan we have outlined here, your income needs to increase only by $10,000. That’s less than $1000 per month! Surely that’s easy enough to accomplish!
You can further break that down by week: $1000 per month is just $250 per week. If you sell just one more VIP package, or five more of a $60 training program or five more $60 massages or acupuncture session, depending on your specialty, you’ve already reached and surpassed your milestone.
That might mean sending one more email to your list, or investing an additional $20 per month in Facebook ads, or perhaps reaching out to one more JV partner. The point is, reaching this much smaller goal is far easier than thinking about that five-year plan.
So what’s your big dream? How can you deconstruct it into achievable milestones, workable goals, and finally, daily and weekly tasks? Tackle that elephant one bite at a time, as the old familiar saying goes. If you can do this (and you definitely can) then you can achieve anything in business and in life.
Setting goals sounds so easy, but what's really involved in turning your dreams into reality? Find out: with our newest workshop turning Castles in the Sky to Castles on the Ground
I’m a huge advocate of continuous learning and part of that learning involves reading personal development books.
The world is always evolving and changing and, if we want to stay ahead of the curve and at the top of our game, then we have to be committed to learning something new each and every day.
If you ever see my home office, you’ll find hundreds of books on a variety of different subjects. Reading—and applying what I read—has been a critical part of my success. I consider it one of my most important daily disciplines. I read for at least an hour a day—sometimes much more, like when I’m on a five-hour plane ride.
I’ve read over 3,000 personal development books throughout the course of my life, but these recommendations I’m about to give you are books that I consistently keep coming back to because they offer timeless insight into how we can grow as individuals in every area of our lives.
Here is my top 5 list of personal development books. the descriptions are from Amazon. For a review of each book watch my video above.
1) "The Compound Effect" by Darren Hardy
The Compound Effect is based on the principle that decisions shape your destiny. Little, everyday decisions will either take you to the life you desire or to disaster by default. Darren Hardy, publisher of Success Magazine, presents The Compound Effect, a distillation of the fundamental principles that have guided the most phenomenal achievements in business, relationships, and beyond. This easy-to-use, step-by-step operating system allows you to multiply your success, chart your progress, and achieve any desire.
If you’re serious about living an extraordinary life, use the power of The Compound Effect to create the success you want. You can get it here.
2) "Think and Grow Rich" by Napoleon Hill
This is Napoleon Hill's definitive landmark book (revised and updated for the 21st century) on how to unleash your full potential and achieve guaranteed success in life and work, by following the principles outlined in this book.
This book will also teach you how to conquer many common fears, such as Poverty, Ill Health, Criticism, Loss of Love and Death. "Think and Grow Rich," indispensable reading for personal achievement. Find it here.
BONUS: "Think and Grow Rich: A Black Choice" by Dr. Dennis Kimbro
Author and entrepreneur Dennis Kimbro combines bestselling author Napolean Hill's law of success with his own vast knowledge of business, contemporary affairs, and the vibrant culture of Black America to teach you the secrets to success used by scores of black Americans, including: Spike Lee, Jesse Jackson, Dr. Selma Burke, Oprah Winfrey, and many others.
The result is inspiring, practical, clearly written, and totally workable. Use it to unlock the treasure you have always dreamed of--the treasure that at last is within your reach. Get your copy here.
3) "The ONE Thing" by Gary Keller
You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what's the cost? Second-rate work, missed deadlines, smaller paychecks, fewer promotions--and lots of stress. You want more productivity from your work and more income for a better lifestyle. You want more satisfaction from life, and more time for yourself, your family, and your friends.
Now you can have both. In The ONE Thing, you'll learn to cut through the clutter to achieve better results in less time and build momentum toward your goal. You will learn how to dial down the stress, overcome that overwhelmed feeling , revive your energy, stay on track, and master what matters to you. The ONE Thing delivers extraordinary results in every area of your life--work, personal, family, and spiritual. Get it here.
4) "The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich" by Timothy Ferriss
Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, The 4-Hour Workweek is the blueprint. You can get it here.
5) "The Biology of Belief" by Bruce H. Lipton
The Biology of Belief is a groundbreaking work in the field of new biology, and it will forever change how you think about thinking. Through the research of Dr. Lipton and other leading-edge scientists, stunning new discoveries have been made about the interaction between your mind and body and the processes by which cells receive information. It shows that genes and DNA do not control our biology, that instead DNA is controlled by signals from outside the cell, including the energetic messages emanating from our thoughts.
Using simple language, illustrations, humor, and everyday examples, he demonstrates how the new science of Epigenetics is revolutionizing our understanding of the link between mind and matter and the profound effects it has on our personal lives and the collective life of our species. Get your copy here.
So now that you know a few of mine and Jack Canfield's favorite personal development books, I’d love to hear some of yours! Comment Below.
I’m always looking for new reading material, so please share in the comments below at least one must-read book that’s helped change your life. Then share one book you plan to start reading this month to achieve your personal growth goals.
Jack Canfield, America's #1 Success Coach, is founder of the billion-dollar book brand Chicken Soup for the Soul®and a leading authority on Peak Performance and Life Success. If you're ready to jump-start your life, make more money, and have more fun and joy in all that you do, get FREE success tips from Jack Canfield now at: www.FreeSuccessStrategies.com
If you would like to use any of our blogs on your blog sight, please do contact us. We would be happy to share with you.
What do top coaches, industry experts, and media superstars all have in common? They've all written a book. You can too. It's easy!