Feeling overwhelmed at the thought of setting up your sales funnel? You are not alone. Many online business owners fail to properly plan out their funnel, and it shows.
They have an opt-in incentive that does not appeal to their audience.
Their follow-up emails don’t flow naturally from the opt-in.
Messages are unbalanced—either too many sales pitches or not enough. Even worse, the offers do not match the market.
Making these mistakes is common, so if you recognize yourself here, don’t feel bad. The good news? There is an easy fix.
Step 1: Survey Your Market
All too often we think we know what our readers and potential buyers want, but in reality, we are simply guessing. We make the mistake of believing that we are our market, but that usually is not the case.
The only way to know for sure what your market truly wants and needs is to ask them. Set up a simple survey (even a Google form will work) and ask your blog readers, social media followers, and email list to give their opinion.
Do this right, and you will know exactly what you should be offering your audience, plus, you will know what language to use on your opt-in page.
Step 2: Create Your Opt-In
Now that you know what your market needs, it is time to create your opt-in incentive. Keep in mind that readers today seem to prefer simple, easy-to-digest offers rather than 200-page eBooks or 7-part video series. This makes your job a bit easier, too.
Some popular choices for opt-in incentives include:
Every good opt-in incentive should be followed up with a series of emails that build on the material. If you have offered a resource guide, for example, then your follow-up emails might include usage tips for each of the resources, or case studies that show how others have benefited from using the tools.
Step 4: Make an Offer
Arguably the most important part of your funnel, your offer must be the logical next step for readers to take. They have worked through your opt-in incentive, read, and acted on your emails, and they are hungry for more. Time to make your offer.
Just like the other pieces of your funnel, your service offer needs to be the answer to your readers’ most burning questions. If you consider your opt-in and follow-up series to be the “lite” version, then your service offering is the premium package. Bigger, beefier, and the perfect next step.
Before you post your first opt-in code, take some time to map out your funnel according to these steps, and you will not only fill your funnel faster, but you will close more sales along the way.
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