Taking your website from bland to brilliant Part 3 of 3
7.Fresh and Catchy Content
The single most important thing you can do to transform from bland to brilliant is to create the best content possible. Fresh content means that your content is recent and it’s topical.
You’re not creating content about something that happened five years ago or even five months ago. You’re creating content about what’s going on right now. And catchy content varies depending on your niche and your audience.
The most important thing to remember when contemplating what makes something catchy is what voice and style you want to communicate to your readers. Are you serious? Funny? Controversial? What makes your content interesting, different, and valuable to your reader?
8.Archives With Clearly Distinguishable Keywords
This function is particularly important if you have a blog or other WordPress based website. Make finding information easy for your visitors by creating archives. Archives are essentially directories for old content.
No one wants to search through page after page of old content just to find something they’re looking for. They want to be able to find what they need with a few clicks of their mouse. Use keywords that accurately describe the subject of the content to organize your archives.
It doesn’t matter what the foundation is for your website – Joomla or WordPress or anything in between – it is important to make it fully usable by anyone who visits. One of the simple tools you can use to make this happen is a simple search field. It was briefly mentioned in Item #3 above, where navigation was discussed. There are different search tools you can use.
For example, Custom Search Plugin is a WordPress plugin that allows you to create custom searches. Maybe you want people to be able to search for quotes or tips on your site. You can use this tool to add functionality to your website and to help separate your business site from your competition.
10. Competition – Get People Involved
Competition has the tendency to ignite a fire of attention and sales. There are many ways you can use competition to add fun and flare to your business. For example, you might use it to build awareness of your Facebook page.
For example, anyone who “likes” your page could be automatically entered into a drawing to win a prize. Another type of competition gets your prospects involved and contributing, so you might have them share a story that’s relevant to your niche and readers can vote on whose is the best story. They could create videos too.
As always, I look forward to reading and responding to your comments Coach Deb
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